Design is not how a product looks but how it works
Most products were initially inappropriately defined. No one stated the primary function of LED displays.
The purpose of every advertising screen is to spread good reputation of a businessman who chooses this type of business. Every good project contributes to the growth of digital advertising just as every bad installations damages it. That is why every businessman has to present only top quality advertisement installations. Because digital advertising installations are exceptional medium for exceptional clients who want to be one step ahead of others.
Top quality LED screen installations bring value to advertisers because every businessman wants to present himself exclusively on top quality advertising media. No one wants to see his name on a blurry image that is not even visible during daytime. Every successul businessman knows that only professional companies reaching international standard can survive this world. Because in last 20 years the consumers got used to professional communication service.
To make a LED screen profitable in the long run, the advertisers have to see on their own that advertisement on this medium works. Unfortunately, many businessmen presented low quality digital advertising media because they did not have any experience with installation and running a LED display. They tried to save on installation, own qualification in digital advertising and researches of their advertising effectivity. And the result is obvious. If an investor looks for a long-term success, he has to address experienced professionals. Starting such demanding and risky projects on one's own is a pure gamble harming the whole advertising industry.